If you think about it we have a culture of events. If you go to a party or even on social media, the buzz is often about the launch date for a new Apple product, a big name concert, a sporting match or a party. Whatever the event is, it has a date and a place where a gathering takes place.
Oprah recently held sold out events in several cities in Australia to packed halls and stadiums, to share her message of empowerment and to continue to build her massive brand.
The Music industry have been running events and filling stadiums for years and this is a main source of income for many artists. Tesla used the power of events to launch it's new model X.
I hosted events live events for 22 years, to help people and companies to grow and transform their lives. I've been hooked on live events and seminars since I attended my very first event in my late 20's. I loved the connection and relationships formed with like-minded people, the new perspectives I gained, the priceless education and the breakthroughs achieved.
When I started my business in 1994, building a database was an essential component and it took time to build. Fast forward to today, and anyone can build a database via social media and other low cost marketing channels, relatively quickly and easily.
Live events suit a lot of people and they cater to so many learning styles; visual, kinesthetic and auditory. No matter what industry you're in, a live event can supercharge your sales. You can achieve a years income with a 1, 2, or 3 day event, and with a small gathering of 20-50 of your target audience. I have seen many speakers over the years make 6 and 7 figures from a single 2-day event.
If your own marketing and sales methods don't have these ingredients, then you could be missing out on one of the most lucrative and rewarding marketing and sales channels available.
I would appreciate your comments, question and feedback about this post below.
A visionary entrepreneur, Karen founded Universal Stars (formerly Universal Events) in 1993. Her mission is to inspire people and companies to grow, through bringing them live events featuring more than 100 of the world’s top speakers on business and success. A graduate of UNSW (Bachelor of Arts in Sociology and Psychology), her passion is to educate and inspire people to be the best they can be. Karen delights her clients with her unique blend of enthusiasm, inspiration, charm, care, wisdom and generosity.
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