Why Live Events Can Supercharge Your Business

If you think about it we have a culture of events. If you go to a party or even on social media, the buzz is often about the launch date for a new Apple product, a big name concert, a sporting match or a party. Whatever the event is, it has a date and a place where a gathering takes place.

Oprah recently held sold out events in several cities in Australia to packed halls and stadiums, to share her message of empowerment and to continue to build her massive brand.

The Music industry have been running events and filling stadiums for years and this is a main source of income for many artists. Tesla used the power of events to launch it's new model X.


I hosted events live events for 22 years, to help people and companies to grow and transform their lives. I've been hooked on live events and seminars since I attended my very first event in my late 20's. I loved the connection and relationships formed with like-minded people, the new perspectives I gained, the priceless education and the breakthroughs achieved.

When I started my business in 1994, building a database was an essential component and it took time to build. Fast forward to today, and anyone can build a database via social media and other low cost marketing channels, relatively quickly and easily.

Live events suit a lot of people and they cater to so many learning styles; visual, kinesthetic and auditory. No matter what industry you're in, a live event can supercharge your sales. You can achieve a years income with a 1, 2, or 3 day event, and with a small gathering of 20-50 of your target audience. I have seen many speakers over the years make 6 and 7 figures from a single 2-day event.

Here's WHY Live Events Can Help Your Business Grow To Stratospheric Levels:

  • You gain instant authority as an expert with a captive audience.
  • Design a focused message to make maximum impact and help your audience to solve their problems.
  • Build trust with your audience, which is gained much faster with face-to-face interaction.
  • Reach one-to-many rather than one-on-one so you can have a greater impact and can leverage your time and resources.
  • Compelling, irresistible offers, add tons of value and your audience gains value and results in advance.
  • You can offer your high end masterminds, mentoring programs and certification programs.
  • It provides massive social proof.
  • It builds your brand presence.
  • People refer friends and family to your next event.
  • There is urgency that inspires action due to limited time at the event

If your own marketing and sales methods don't have these ingredients, then you could be missing out on one of the most lucrative and rewarding marketing and sales channels available.

Here's How Your Clients Can Benefit From Attending Your Event:

  • They feel supported and realise as business owners they are not alone.
  • There are wonderful opportunities to meet like-minded people, build relationships and form joint venture partnership.
  • The educational content is priceless.
  • They learn to think differently and gain new perspectives.
  • One idea can help them grow their business and can lead to a breakthroughs in their personal and business life.
  • They meet and learn from other successful people.
  • It's educational and entertaining.
  • And so much more.

 I would appreciate your comments, question and feedback about this post below.

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About the Author

A visionary entrepreneur, Karen founded Universal Stars (formerly Universal Events) in 1993. Her mission is to inspire people and companies to grow, through bringing them live events featuring more than 100 of the world’s top speakers on business and success. A graduate of UNSW (Bachelor of Arts in Sociology and Psychology), her passion is to educate and inspire people to be the best they can be. Karen delights her clients with her unique blend of enthusiasm, inspiration, charm, care, wisdom and generosity.