Category Archives for "Marketing"

Dec 02

Why Live Events Can Supercharge Your Business

By Karen Corban | Marketing , Small Business Growth

If you think about it we have a culture of events. If you go to a party or even on social media, the buzz is often about the launch date for a new Apple product, a big name concert, a sporting match or a party. Whatever the event is, it has a date and a place where a gathering takes place.

Oprah recently held sold out events in several cities in Australia to packed halls and stadiums, to share her message of empowerment and to continue to build her massive brand.

The Music industry have been running events and filling stadiums for years and this is a main source of income for many artists. Tesla used the power of events to launch it's new model X.

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Dec 02

The Biggest Problem Most Small-Business Owners Face

By Karen Corban | Marketing , Mentoring and Coaching , Small Business Growth

Can you guess what it is? Before I answer, I have a few questions for you to consider...

  • Do you own a business and are you looking for ways to increase your sales and scale, so that you can grow fast and the business can, ultimately, run without you?
  • Do you feel like you can't work any harder – you're burnt out and overwhelmed and doing too much just to keep your business operating?
  • Do you wish you had someone excellent and reliable, to whom you could outsource your marketing, cost-effectively, so that it's done for you?
  • Do you have a great product or service and yet, you can't understand why you don't have more customers?

If you answered yes to one or more of these questions, you’re not alone.

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Nov 25

How To Grow Your Business Through Attending Live Events And Seminars

By Karen Corban | Marketing , Producing and Managing Events

As a business owner, do you ever feel stuck or isolated, with no one to brainstorm with and run ideas by?

Do you sometimes think running a business is just too difficult? If so, then you are not alone.

I have met many business owners who have felt exactly the same way! This is something I can relate to as well.

Many times in my 30+ years in business, I found myself wondering, what do I do, who do I turn to, how do I find a good coach or mentor who's been through and overcome, the challenges I am facing.

Fortunately, along the way, I found a solution that has worked for me time and time again and I'm sure it could work for you too.

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Nov 25

The Exact Strategy That “Mr. X” Uses To Turn a $97 Live Event Ticket Into a $24,000 Upsell

By Ken Wood | How To , Marketing

This "old school" strategy completely shocked a savvy online marketer when he saw it...

I had a call recently with a very successful young info marketer. He told me about an online training he sells that’s getting phenomenal results for clients. His client success percentage is staggeringly high for an online course; almost all of his students succeed, thanks in part to a great coaching team. He sells the program for about $1,000, with a $1,500 upsell, and he's doing great business with it.

Then I told him about someone I know well who's operating in the same niche, but approaching it in a totally different way. Because I’m going to talk about figures, I’ll just call him “Mr X” to protect his privacy.

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