All Posts by Ken Wood

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About the Author

Ken is a typical short-attention-span entrepreneur, who managed to stay unusually focussed on the live events business for over a decade. Ken and his wife Karen grew their seminar promotions company to 26 employees, 140+ live events per year in 4 countries and $94 million in total sales. After a LOT of travel, too many hotel rooms and 1,208 workshops & seminars, they decided to mark the end of 2014 by getting out of live events for good. Today Ken teaches other entrepreneurs how to add live events to their businesses as a high-profit additional sales channel.

Nov 25

The Exact Strategy That “Mr. X” Uses To Turn a $97 Live Event Ticket Into a $24,000 Upsell

By Ken Wood | How To , Marketing

This "old school" strategy completely shocked a savvy online marketer when he saw it...

I had a call recently with a very successful young info marketer. He told me about an online training he sells that’s getting phenomenal results for clients. His client success percentage is staggeringly high for an online course; almost all of his students succeed, thanks in part to a great coaching team. He sells the program for about $1,000, with a $1,500 upsell, and he's doing great business with it.

Then I told him about someone I know well who's operating in the same niche, but approaching it in a totally different way. Because I’m going to talk about figures, I’ll just call him “Mr X” to protect his privacy.

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